Posts Tagged ‘marketing’

Guest blogs on any subject? Yes, please!

Friday, January 27th, 2012

Last week I had a great visit to JB Chicago. Everybody was welcoming and a whole lot of fun. Don’t be misled by the claustrophobic elevator, the space is very open, with massive windows for one big communal office. Afterwards, I was offered the opportunity to write a post for The Fizz – of course I jumped at the chance! Who wouldn’t?

For my post I decided to focus on my time in the office and what made JB Chicago different from other agencies I’ve visited. As it turns out, having visitors write a blog is different. A blog post about a blog post in a blog…straight out of Inception.

So, why is a guest blog post important? Having visitors contribute to The Fizz captures the office culture: everybody has ideas, everybody is involved, and everybody can do great work.

It seems JB Chicago recognizes that good work can come from anywhere, including outsiders. Visitors have something to offer, whether it’s describing their time in the office or a new marketing trend or their puppy (I get the feeling the office has a lot of dog lovers). Everybody feels welcome (or at least I did), rather than just somebody taking up time and space.

Being given the opportunity to post this blog really gave me the best sense of what makes JB Chicago different.

Louis Klieger

University of Illinois Urbana-Champaign 2013

Advertising | Informatics

LKorigins.com

Companies Take Their Issues to the Tissues.

Wednesday, September 7th, 2011

The change of weather in Chicago was abrupt and has left a lot of people looking for the nearest Kleenex box, especially at our office. This morning, while looking for articles to post on our various pages, I came across a strangely relevant marketing strategy. Apparently in Japan a popular way for brands to get their advertising to the people is through tissue packaging. They put whatever slogan or campaign they are promoting on the packaging of portable tissue packs and then hand them out to the pedestrians they see. At first glance this seems like a tacky and ineffective strategy, but I actually read through a few valid benefits of this strange approach. Instead of other paper advertising like fliers that are just going to get thrown away, the advertising is posted on a package of tissues, which in cold weather aren’t likely to be thrown away. Additionally, instead of consumers just watching a commercial or looking at a print ad, this is a type of advertising that they are going to repeatedly see and look at. Stupid or not, 4 billion tissue packages like these are distributed on the streets of Japan each year. Here is an example that’s actually a little more close to home: