Last week I had a great visit to JB Chicago. Everybody was welcoming and a whole lot of fun. Don’t be misled by the claustrophobic elevator, the space is very open, with massive windows for one big communal office. Afterwards, I was offered the opportunity to write a post for The Fizz – of course I jumped at the chance! Who wouldn’t?

For my post I decided to focus on my time in the office and what made JB Chicago different from other agencies I’ve visited. As it turns out, having visitors write a blog is different. A blog post about a blog post in a blog…straight out of Inception.

So, why is a guest blog post important? Having visitors contribute to The Fizz captures the office culture: everybody has ideas, everybody is involved, and everybody can do great work.

It seems JB Chicago recognizes that good work can come from anywhere, including outsiders. Visitors have something to offer, whether it’s describing their time in the office or a new marketing trend or their puppy (I get the feeling the office has a lot of dog lovers). Everybody feels welcome (or at least I did), rather than just somebody taking up time and space.

Being given the opportunity to post this blog really gave me the best sense of what makes JB Chicago different.

Louis Klieger

University of Illinois Urbana-Champaign 2013

Advertising | Informatics

LKorigins.com